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Microlens vs Google Analytics
Google Analytics (GA4) is the default choice for most websites, but its depth comes with complexity: cookie consent banners, a steep learning curve, and dozens of reports most site owners never open.
Google Analytics
Microlens
Setup
SDK and config, with an event schema to learn
✓
One script tag, live in under a minute
Cookies & consent
Uses cookies by default; a consent banner is usually required
✓
No cookies — nothing to ask consent for
Personal data
Collects device and advertising identifiers
✓
No personal data collected, ever
Dashboard
Dozens of reports and a steep learning curve
✓
One clear dashboard you can read in seconds
Revenue tracking
Needs custom GA4 ecommerce events to wire up
✓
Connect Stripe once, revenue shows up automatically
Pricing
Free, but complex to configure and maintain
✓
From $5/month, flat and predictable
Only on Microlens
See traffic and revenue, side by side.
Connect your Stripe account with a read-only restricted key and Microlens plots revenue right alongside visitors — no separate tool, no custom event wiring.
Pageviews
12,482
Revenue
$4,285
Try Microlens free for 30 days
No credit card required. Set up in under a minute, cancel any time.
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