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Microlens vs Google Analytics

Google Analytics (GA4) is the default choice for most websites, but its depth comes with complexity: cookie consent banners, a steep learning curve, and dozens of reports most site owners never open.

Google Analytics
Microlens
Setup
SDK and config, with an event schema to learn
✓ One script tag, live in under a minute
Cookies & consent
Uses cookies by default; a consent banner is usually required
✓ No cookies — nothing to ask consent for
Personal data
Collects device and advertising identifiers
✓ No personal data collected, ever
Dashboard
Dozens of reports and a steep learning curve
✓ One clear dashboard you can read in seconds
Revenue tracking
Needs custom GA4 ecommerce events to wire up
✓ Connect Stripe once, revenue shows up automatically
Pricing
Free, but complex to configure and maintain
✓ From $5/month, flat and predictable
Only on Microlens

See traffic and revenue, side by side.

Connect your Stripe account with a read-only restricted key and Microlens plots revenue right alongside visitors — no separate tool, no custom event wiring.

Pageviews
12,482
Revenue
$4,285

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